1905
Hans Wilsdorf
The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.To convince the public of the reliability of his resolutely innovative timepieces, he equipped them with small, very precise movements manufactured by a Swiss watchmaking company in Bienne.
1908
GENIUS IN FIVE LETTERS
Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language, and which looked good on watch movements and dials. He said, “I tried combining the letters of the alphabet in every possible way. This gave me some hundred names, but none of them felt quite right. One morning, while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered ‘Rolex’ in my ear.”
1910-1914
THE QUEST
FOR CHRONOMETRIC PRECISION
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Rolex first concentrated on the quality of the movements. The relentless quest for chronometric precision rapidly led to success. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne. Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision.
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1919
GENEVA
Rolex moved to Geneva, a city renowned internationally for watchmaking. Montres Rolex S.A. was registered in Geneva in 1920.
1926
THE FIRSTWATERPROOF WATCH
In 1926, the creation by Rolex of the first waterproof and dustproof wristwatch marked a major step forward. Given the name “Oyster”, this watch featured a hermetically sealed case which provided optimal protection for the movement.
1927
CROSS-CHANNEL CHALLENGEIT
It is one thing to claim a watch is waterproof. It is quite another to prove it. In 1927 a Rolex Oyster crossed the English Channel, worn by a young English swimmer named Mercedes Gleitze. The swim lasted over 10 hours and the watch remained in perfect working order at the end of it
1927
THE TESTIMONEE CONCEPT
1931
PEPETUAL MOVEMENT
1933
FLYING OVER EVEREST
The first expedition to fly over Everest was equipped with Rolex Oysters. The members of the crew were highly satisfied with the performance of the watches.
1934
OYSTERPERPETUAL STEEL
1935
A LIVING LABORATORY
Rolex recognised the formidable opportunity to test, fine‑tune and showcase the technical performance of the Oyster in different arenas. The worlds of sport, aviation, motor racing and expeditions constituted living laboratories for the watches' countless technical attributes
1935
SIR MALCOLM CAMPBELL
In the 1930s, Rolex and one of the fastest drivers in the world, Sir Malcolm Campbell, became united by the quest for speed. On 4 September 1935, at the wheel of Bluebird – and wearing a Rolex watch – this “king of speed” set a land speed record of over 300 miles per hour (approximately 485 km/h) at Bonneville Salt Flats in Utah. Sir Malcolm broke the world speed record nine times between 1924 and 1935, including five times at Daytona Beach in Florida.
1935
A LETTER TO ROLEX
“I have now been using my Rolex Watch for a while, and it is keeping perfect time under somewhat strenuous conditions”, Sir Malcolm Campbell.
1945 THE FIRST DATEJUST
1953
PIONEERING WATCHESS
In the early 1950s, Rolex developed professional watches that served as tools and whose functions went far beyond simply telling the time. These watches were intended for professional activities, such as deep-sea diving, aviation, mountain climbing and scientific exploration. The watches generated lasting enthusiasm and became known as the watches of achievers.
1953
THE EXPLORER
Inspired by knowledge gained from this fascinating chapter of human adventure, the Oyster Perpetual Explorer, launched in 1953 to celebrate the victorious ascent of Everest, immediately acquired iconic status.
1953
THE SUBMARINER
Launched in 1953, the Submariner was the first divers’ watch waterproof to a depth of 100 metres (330 feet). Its rotatable bezel allows divers to read their immersion time.
THE FIRST TRANSCONTINENTAL FLIGHTS
As intercontinental travel developed in the 1950s, airliners began to fly swiftly across several successive time zones. For the first time it became important to know the time in various places in the world, simultaneously. It was the dawn of the jet age, and Rolex responded with a watch to match the spirit of the times.
1953 THE GMT-MASTER
The GMT-Master was developed to meet the specific needs of airline pilots. It became the official watch of several airlines, among them the famous Pan American World Airways, better known as Pan Am. Its most distinguishing visual feature was the two-tone bezel which marked daytime from nighttime hours.
1955
TURNOGRAPH
1956
THE DAY-DATE
In 1956, the Oyster Perpetual Day-Date made its debut. Available only in 18 ct gold or platinum, it was the first wristwatch to display the date and day of the week spelt out in full in a window on the dial. With the President bracelet, originally created specially for it, the Day-Date continues to be the watch par excellence of influential people.
CERN
The European Organization for Nuclear Research (CERN), the world's pre-eminent particle physics laboratory, is at the cutting edge of scientific research into the fundamental secrets of the universe. It hosts the world's highest-energy particle accelerator. In the 1950s, CERN was also one of the first scientific institutions to confirm that the Milgauss watch could indeed resist magnetic fields of up to 1,000 gauss.
THE OYSTER PERPETUAL MILGAUSS
The Milgauss, introduced in 1956, was designed to meet the demands of the scientific community and is capable of withstanding magnetic fields of up to 1,000 gauss. The major innovation at the heart of the Milgauss' incredible resistance to magnetic interferences is the shield protecting the movement.
1957
LADY-DATEJUST
The Lady-Datejust was the first ladies’ version of the Rolex date chronometer, carrying its heritage of timeless elegance and functionality in a smaller size perfectly suited to a lady’s wrist.
1960
DEEP SEA SPECIAL
In the 1950s, Rolex carried out rigorous testing of an experimental watch, called “Deep Sea Special”. Using the knowledge gained from the making of the first two models, the third Deep Sea Special was created to withstand the most extreme conditions - the Challenger Deep portion of the Mariana Trench.
THE DEEPEST DIVE
In 1960, the experimental bathyscaphe, the Trieste , successfully descended into the Mariana Trench, the deepest known depression on the Earth's surface. With Lieutenant Don Walsh at the helm, accompanied by Jacques Piccard, the Trieste accomplished a feat so incredible that it forever raised the bar for deep-ocean exploration. Emerging from 10,916 metres (37,800 feet), the bathyscaphe was in perfect working order – as was the Rolex Deep Sea Special experimental watch that had been attached to the outside during the historic dive.
1960
DAYTONA BEACH
Daytona Beach, Florida. Long, flat and firm, with hard-packed sand, the beach helped the city of Daytona to forge a legend as the world capital of speed. It boasts 14 world land speed records set between 1904 and 1935, five of them by Rolex-wearer Sir Malcolm Campbell. Over the years, the sand deteriorated. By 1959, a “Super Speedway” was built: the Daytona International Speedway.
1963
THE COSMOGRAPH DAYTONA
Launched in 1963 as a new-generation chronograph, the Cosmograph soon gained the name that became the mark of an icon: Daytona. Designed as the ultimate tool for endurance racing drivers, the Cosmograph Daytona was robust, waterproof and featured a tachymetric scale on the bezel for calculating average speed.This new amphitheatre of motor racing quickly attracted what was to become one of the most prestigious endurance car races in the world alongside the 24 Hours of Le Mans. Although the surface is no longer sand, Daytona still hosts a legendary test of man and machine: the Rolex 24 at Daytona.
1963
COMEX
A preferential relationship was established between Rolex and the Compagnie Maritime d’Expertises (COMEX), whose divers wore Rolex Sea-Dweller watches while working at great depths. The company, headed by Henri-Germain Delauze, played a pioneering role in deep-sea diving and remains a world-renowned specialist in hyperbaric engineering and underwater work.
The relationship between Rolex and COMEX is as strong as ever today, as demonstrated by the hyperbaric tank developed specially by the Marseille company to test the Rolex Deepsea watches.
1967
THE SEA-DWELLER
1967 saw the launch of the Oyster Perpetual Sea-Dweller, waterproof to a depth of 610 metres. To meet the needs of professional deep-sea divers, the case was equipped with a helium escape valve so that, during long decompression phases in hyperbaric chambers, the helium from the gas mixtures used could be released without risking damage to the watch.
1971
THE EXPLORER II
Rolex presented the Oyster Perpetual Explorer II, dedicated to polar explorers, speleologists, and all those pushing the boundaries of exploration. The watch featured a distinctive 24-hour hand, an invaluable aid around the poles and beneath ground when you can't tell night from day.
1976
ROLEX AWARDS
FOR ENTERPRISE
To celebrate the 50th anniversary of the Oyster, the Rolex Awards for Enterprise were launched to honour extraordinary individuals who possess the courage and conviction to take on major challenges.
Each Rolex Award for Enterprise is given for a new ongoing project anywhere in the world – one that deserves support for its capacity to improve lives, protect the world’s natural and cultural heritage. These projects have touched all aspects of humanity by expanding knowledge or improving life on the planet.
1978
ROLEX AWARDS
FOR ENTERPRISE
Rolex lunched the Sea-Dweller 4000, waterproof to a depth of 1,220 meters(4,000 feet).
1985
904L STEEL
Rolex’s steel watches are manufactured from Rolex’s own 904L alloy, known as "Oystersteel” from 2018. Most commonly used in high-technology and in the aerospace and chemical industries, 904L steels are comparable to precious metals for their anti-corrosion properties and acquire an exceptional sheen once polished. In 1985, Rolex became the first watchmaking brand to use this steel from the 904L family for its cases.
1992
THE PEARLMASTER
A new interpretation of the Lady-Datejust was launched, the Pearlmaster.
1992
THE YACHT-MASTER
The year 1992 heralded the arrival of the Oyster Perpetual Yacht-Master. This new member of the Oyster family reinforced the ties between Rolex and the sailing world.
1992
ROLEX & YACHTING
Rolex is the proud sponsor of some of the world’s most renowned offshore races.
2000
4130 MOVEMENT
The 4130 chronograph calibre movement was conceived and assembled exclusively by Rolex in 2000 for the Cosmograph Daytona and incorporates just 290 components – far fewer than a standard chronograph – making it a much admired symphony of simplicity.
2002
MENTOR AND PROTÉGÉ
The Rolex Mentor and Protégé Arts Initiative was founded in 2002 to encourage talented individuals through a unique programme of one‑to‑one mentoring with a major figure in their artistic discipline. Over more than a decade, the Rolex Mentor and Protégé Arts Initiative creative community has expanded across continents and cultures, and now includes more than 80 major creative artists of different generations and backgrounds.
2005
CERACHROM BEZEL
Rolex developed and patented the Cerachrom bezel for specific Professional models to ensure lasting beauty and functionality even after exposure to the most extreme conditions. Fashioned from extremely hard ceramic material, it is virtually impervious to scratches, and its colour is unaffected by ultraviolet rays. Rolex developed and patented the Cerachrom bezel for specific Professional models to ensure lasting beauty and functionality even after exposure to the most extreme conditions. Fashioned from extremely hard ceramic material, it is virtually impervious to scratches, and its colour is unaffected by ultraviolet rays.
Its diamond‑polished surface presents an exceptional lustre. The engraved 24-hour graduations are coated with a thin layer of platinum.
2005
BLUE PARACHROM HAIRSPRING
After five years of research, Rolex created the blue Parachrom hairspring. Crafted from a paramagnetic alloy, it is unaffected by magnetic fields and up to 10 times more resistant to shocks. Historically, the unique blue colour of the hairspring has been a sign of prestige reserved for only the most accurate timepieces.
2007
YACHT-MASTER II
The Oyster Perpetual Yacht-Master II regatta chronograph is the first watch in the world equipped with a programmable countdown with a mechanical memory. This unique watchmaking complication consists of an innovative system of interaction between the movement and the case thanks to a rotatable ring command bezel designed and developed by Rolex. This regatta chronograph allows yachtsmen to cross the line as soon as possible after the starting gun.
2008
THE ROLEX DEEPSEA
The Rolex Deepsea was designed for extreme underwater exploration. An exclusive technical innovation, the Ringlock System, allows the case to withstand water pressure equivalent to a weight of some three tonnes on the crystal. The Rolex Deepsea can go deeper than all but a few purpose-built research submersibles, and more than 100 times beyond the depth that any human could physically survive.
2012
THE SKY-DWELLER
Rolex presented a brand new innovative model, the Oyster Perpetual Sky-Dweller, a technological masterpiece intended for world travellers. In an impressive 42 mm case, it offers a dual time zone as intuitive to read as it is easy to use, as well as a particularly innovative annual calendar named Saros – in tribute to the astronomical phenomenon which inspired it – that requires only one date adjustment a year. To set its functions quickly and easily, it is also equipped with a new interface: the rotatable Ring Command bezel.
2012
THE DEEPEST PLACE ON EARTH
on March 26th, 2012 filmmaker and national Geographic Explorer-in Residence James Cameron descended into the Mariana Trench, making the first solo dive into the deepest point on earth, and the only dive into the trench since the two-man Trieste expedition of 1960. Only one passenger was on the both voyages: ROLEX watch
2012
THE DEEPEST CHALLENGE
The Oyster Perpetual Deeps is an experimental diving watch certified waterproof up to 12,000 meters (39,370 feet), entirely designed and built by Rolex to resist the extreme pressure in the deepest reaches of the oceans. setting the record for the deepest diving watch in the world
2013
FORMULA 1®
In keeping with its history of close ties to motorsports, in 2013 Rolex entered into a long-term partnership with Formula 1® Racing as Official Timekeeper and Official Timepiece.
History From Rolex official website